Description
AVEDA · BE CURLY ADVANCED™
Strong foundations for beautifully defined curls.
Give every wash day a more considered beginning. Aveda Be Curly Advanced™ Shampoo is a creamy, sulfate-free cleanser designed to lift away build-up without leaving curls, coils or waves feeling stripped.
Its plant-derived curl-strengthening peptide helps support fragile strands, while kokum seed butter provides nourishment, softness and slip. The result is hair that feels fresh, hydrated and easier to style—with a smoother, more luminous finish.
Best for
Curly, coily and wavy hair—including fine, medium and thick textures.
Signature benefits
Gently cleanses, replenishes moisture, improves manageability and helps reduce the appearance of frizz.
Hero ingredients
Plant-derived curl-perfecting peptide and kokum seed butter.
HOW TO USE
Your wash-day ritual
Massage into wet hair and scalp, then rinse thoroughly. Follow with Aveda Be Curly Advanced™ Conditioner for a complete curl-care routine.
Vegan. Silicone-free. Sulfate-free. 94% naturally derived.*
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