be curly advanced™ shampoo

Description

Give Your Wash Day a Stronger Foundation

Curls, coils and waves are naturally more fragile. That’s why our game-changing be curly advanced™ shampoo is formulated with a curl-strengthening peptide derived from plant proteins to help replenish and reinforce the hair.

This silicone-free shampoo gently removes impurities and product build-up from the hair and scalp without compromising your curl pattern. Used with be curly advanced™ conditioner, it creates a defensive shield around each curl to help protect against humidity and instantly reduce frizz*. After just one wash day, curls look healthier, more defined and beautifully refreshed*.

Created in collaboration with our expert team of texture stylists, it’s the ideal first step in your curl-care routine.

Aroma

A refreshing citrus Pure-Fume™ aroma, featuring certified organic lemon, bergamot and orange, blended with other pure plant and flower essences.

Suitable For

All curl patterns:

• Wavy: 2A–2C
• Curly: 3A–3C
• Coily: 4A–4C

All hair types: Fine, medium and thick.

94% naturally derived**. Vegan. Leaping Bunny Approved.

*Ex-vivo testing on tresses when used with be curly advanced™ conditioner.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources and/or water.

How to Use

Massage into wet hair and scalp. Rinse thoroughly.

Follow with be curly advanced™ conditioner.

Regimen

For tight curls and coils

• On wash days, cleanse with be curly advanced™ shampoo, follow with intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel.
• Between wash days, use co-wash to gently cleanse curls and coils without stripping the hair.

For waves and loose curls

• On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream.
• Every 2–3 wash days, replace conditioner with the intensive curl perfecting masque, depending on your hair’s individual needs.

Ingredients & Safety

Ingredients: Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate.

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.