be curly advanced™ intensive curl masque

Description

be curly advanced™ intensive curl perfecting masque

Intensive care. Strengthened curls. Beautiful definition.

Give your wash day routine a strong foundation. Curls and coils are naturally more fragile, which is why our game-changing be curly advanced™ intensive curl perfecting masque is formulated with a peptide derived from plant proteins to help replenish and strengthen the hair.

This intensive, silicone-free treatment masque deeply conditions while increasing the smoothness of curls and coils by 85%¹. It also helps protect against frizz, leaving curls looking more defined and 2X shinier².

Created with our expert team of texture stylists, this rich treatment helps leave curls and coils feeling smoother, softer and beautifully conditioned.

97% naturally derived³. Vegan. Leaping Bunny Approved.

¹Ex-vivo testing on tresses.
²Ex-vivo testing on tresses vs. unwashed hair.
³Per ISO Standard 16128, from plant sources, non-petroleum mineral sources and/or water.

Aroma

A refreshing citrus Pure-Fume™ aroma, featuring certified organic lemon, bergamot and orange, blended with other pure plant and flower essences.

How to Use

After shampooing, smooth through damp hair. Leave on for 2–5 minutes, then rinse thoroughly.

Regimen

For coils and tight curls

• On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel.
• Between wash days, replace shampoo with co-wash to gently cleanse and condition curls and coils without stripping. Follow with intensive curl perfecting masque or conditioner, depending on your hair’s individual needs, then apply curl perfecting primer and style with coil definer gel.

For waves and loose curls

• On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream.
• Every 2–3 wash days, replace conditioner with the intensive curl perfecting masque, depending on your hair’s individual needs.

Ingredients & Safety

Ingredients: Water\Aqua\Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Pyrus Malus (Apple) Fruit Extract, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Adansonia Digitata Seed Oil, Squalane, Cetyl Esters, Ethylhexyl Olivate, Lactic Acid, Caprylyl Glycol, Distearyldimonium Chloride, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Cetyl Hydroxyethylcellulose, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate.

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.

Packaging & Sustainability

200 ml and 25 ml jars: Made with 100% post-consumer recycled PET.

We use 100% renewable electricity, powered by our 3.6-acre, 1.52 MW onsite solar array, alongside wind power credits and offsets.

Our primary manufacturing facility has achieved Zero Industrial Waste to Landfill status.