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You’ve been taking care of your hair — washing, styling, maybe even growing it out — but something feels off. The ends are rough, dry, and splitting. Sound familiar?
Split ends are one of the most common hair concerns, yet they often go unnoticed until the damage is done. In this article, we’ll break down what split ends really are, what causes them, and the most effective ways to treat and prevent them.
Split ends (also known as trichoptilosis) happen when the protective outer layer of your hair (the cuticle) wears away due to damage, causing the hair shaft to fray and split into two or more strands.
They usually start at the ends of the hair but can travel upward if left untreated, leading to breakage, frizz, and a rough texture.

If you notice any of these, you’re likely dealing with split ends:
Hair feels dry, brittle, or straw-like
Visible splits at the ends of the hair
Hair looks dull, frizzy, or uneven
Difficulty in styling and increased tangles
You think your hair isn’t growing — but it’s actually breaking

Here are the most common culprits behind split ends:
Frequent use of flat irons, curling wands, or blow dryers without heat protection burns and dries out your hair.
Products containing sulphates and alcohols strip your hair of its natural oils, making it more prone to splitting.
Hair is most fragile when wet. Using a rough brush or tugging causes mechanical damage.
Infrequent trims, skipping conditioning treatments, and poor diet all contribute to split ends.

Unfortunately, once a hair strand splits, it can’t be “repaired” — it has to be trimmed. But you can treat and prevent further damage with these steps:

If your hair feels rough at the ends, tangles more than usual, or you can visibly see multiple splits, it’s time to act. Delaying treatment only makes the damage worse — and may require a bigger cut later.

Don’t wait until the damage is too far gone. Book a consultation with a hair care specialist to assess your needs and recommend the right treatment plan.
Split ends are sneaky—but they don’t have to ruin your hair goals. With the right care, professional treatments, and a little consistency, you can protect your hair, grow it longer, and keep it looking healthy and radiant.
Frequently Asked Questions
We usually recommend every 6 -8 weeks, depending on your hair growth and the type of color for example for balayage need 8_10 weeks , to keep your look fresh with Aveda professional color.
On average 4–6 months, if you maintain your hair with Aveda sulfate free shampoos and conditioners.
Nourish your hair with Aveda botanical masks, serums, and sulfate free shampoos to maintain shine and strength. Not using any supermarket shampoo.
It’s best to wait at least 1 weeks after keratin so the treatment fully settles before applying Aveda color. We suggest dont use and supermarket colour after keratin treatment.